Elemental Technologies Case Study Example | Topics and Well Written Essays - 500 words

Elemental Technologies - Case Study Example The four had a good vision and their plans had so much potential. In the beginning, the team was struggling so much that it almost started up within Pixelworks as a â€Å"skunk works† unit. However, they never gave up and the team started working on its new architecture. Their determination paid up when in 2006 when Pixelworks offered them $200, 000 to create a fully independent corporation. Things started looking up for them. Moreover, the team thought that the investment would signal that they had they had their former employer’s blessings and that there was no intellectual property risk. This investment went a long way in helping the team since the development of hardware required cash. In 2006, the hardware specialists (Blackman and West) decided to set out on their own together with Rosenzwieg, (a software authority). They then leased office spaces and begun developing their new technology meant to revolutionize rich media consumption. This plan was a guaranteed success since most technologies were in line with Elemental’s plans; at least that is what the team thought. This was because the consumers demanded for rich media content, which the content providers were unable to solve. Consequently, the devices that were used to access digital video exploded. The team was sure that in terms of market opportunity, they were definitely going to make it big time (The Seed Investment Dilemma 4). The company then set up meetings with top venture capital firms and was confident that they would receive funding within six months. Nevertheless, this was not the case. The venture companies doubted whether there was room in the technological world for Elemental’s e nvisioned architecture. This is because it seemed unlikely that people would buy add-on processing cards to install into their computers. The biggest mistake that Elemental